Business Writing Skills
Success in today’s organisation is closely related to the ability to communicate ideas and messages effectively and sufficiently. Poorly written correspondence can have disastrous results for your organisation and waste valuable time and resources. The business writing skills course aims to deal with the improvements that are required in order to communicate effectively.
Duration: One Day
Introduction: Why do we need writing skills? – What’s in it for me?
Setting the Objective: Why set an objective? – Write the right document
Discover your Audience: Demographics – Attitudes, values and interests – Situation – Gathering the information
How to Make Notes: Brainstorming – Mind mapping
Using a Pyramid Structure: Why a pyramid structure – Getting reader ‘buy in’ – The need to state the logic – Ordering from the top down – The rules – The vertical relationship – The horizontal relationship – Building a pyramid structure
Outlining: Outline format rules
Using Plain English: General approach – Use everyday English – Be politically correct – Explain new ideas clearly – Metaphors and analogies – Phrasing and sentences – Word, sentence & paragraph lengths – Vocabulary and spelling – Abbreviations – Punctuation – Grammar that works
Making it Look Readable: Spacing – Margins – Headings
Report Writing: Why do we write reports? – Collecting the information – What to include? – The structure
The Power of Persuasion: The psychology – Show you’re on their side – Lead them over to your side
Business Letters and Email