Mastering Selling Skills
Upon completion of the course delegates will be able to demonstrate first class selling skills and a good understanding of people. They will know how to communicate with their customers on the customers' level and be able to create rapport. Most importantly they will understand that good selling is not being pushy and 'selling things', but creating a desire within the customer to want to buy!
Prerequisites:No previous knowledge is required
Duration:One or Two Days
Fees:Course fees for this particular course will depend on your chosen Training solution. Please contact one of our Advisors for further information and pricing.
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Preparation
- A systematic approach
- Researching prospects - identifying decision-makers and decision-influencers
Industry Awareness
- Exploring the strengths and weaknesses of competitors
Selling Styles
- How to open the conversation and retain attention
- How to motivate your client
- Matching your style to the client's
- Creating impact and improving image
Sales Communication
- Voice and manner
- Non-verbal communication
- Getting your message across
- Effective two way communication
Questioning Techniques
- Probing by using open questions
- Active listening skills
Features And Benefits
- Positive presentations
- The importance of benefits to the customer rather than features
- Identify real needs and selling the benefits
Tentative Closing
- Buying signals and obtaining commitment
- Dealing with objections - turn the objection into an opportunity to close
Handling Objections
- How to overcome objections
Closing Skills
- Techniques developed and practised
- Asking for the order - when and how to close
