Business Writing Skills

Business Writing Skills

Description:

Success in today’s organisation is closely related to the ability to communicate ideas and messages effectively and sufficiently.  Poorly written correspondence can have disastrous results for your organisation and waste valuable time and resources. The business writing skills course aims to deal with the improvements that are required in order to communicate effectively.

Objectives:

At the end of the course delegates will have developed the necessary business writing skills to communicate ideas in a clear, concise and effective way.  The course is highly interactive.

Duration: One Day

Content:

Introduction: Why do we need writing skills? – What’s in it for me?

Setting the Objective: Why set an objective? – Write the right document

Discover your Audience: Demographics – Attitudes, values and interests – Situation – Gathering the information

How to Make Notes: Brainstorming – Mind mapping

Using a Pyramid Structure: Why a pyramid structure – Getting reader ‘buy in’ – The need to state the logic – Ordering from the top down – The rules – The vertical relationship – The horizontal relationship – Building a pyramid structure

Outlining: Outline format rules

Using Plain English: General approach – Use everyday English – Be politically correct – Explain new ideas clearly – Metaphors and analogies – Phrasing and sentences – Word, sentence & paragraph lengths – Vocabulary and spelling – Abbreviations – Punctuation – Grammar that works

Making it Look Readable: Spacing – Margins – Headings

Report Writing: Why do we write reports? – Collecting the information – What to include? – The structure

The Power of Persuasion: The psychology – Show you’re on their side – Lead them over to your side

Business Letters and Email

To view our current public course calendar please click here, and use the contact form to enquire about any bespoke training requirements